The Foundry takes up three city blocks in the heart of downtown Loveland, Colorado. This redevelopment will feature a movie theater, retail space, a hotel and apartments. In addition to creating the parent brand, The Foundry, I also developed the visual identity for the Patina Flats apartments. Most importantly, the child brand needed to fit within the style and parameters of parent brand and the client wanted the Foundry logo incorporated. This metal-inspired brand included business cards, open house signage, a standup banner and a style guide.
* Images in the standup banner are placeholders and not representative of Patina Flats.