Fort Collins Donut Company Concept

I present logo concepts to clients with a few quick examples of how the logo can be applied so that a client can understand and visualize the logo and how it will function across all different products and media. This is an early concept for FOCO DOCO, short for Fort Collins Donut Company, a quirky, upscale donut company that will be opening in Old Town Fort Collins in 2018. The client wanted a playful concept without coming off as childish or bohemian.