LogRhythm helps busy and lean security operations teams protect critical data and infrastructure from emerging cyberthreats.
The previous LogRhythm logo, which was rooted in specific functionality provided by the original solution, no longer felt like an authentic representation of the dynamic and evolving company LogRhythm has become. Additionally, the overarching LogRhythm visual identity and brand strategy were associated with a legacy product and was missing a compelling human connection and story.
Enter the new LogRhythm visual identity.
The new logo recognizes that LogRhythm’s difference is not rooted in technology alone. As a stylized sine wave, the new logo mark connotes being in rhythm with customers, colleagues, and partners. Perpetually in motion, the wave signals LogRhythm’s commitment to adapting to the ever-changing threat horizon keeping customers protected and proactive in the face of increasingly complex security challenges.
The new color scheme takes LogRhythm a step away from a blue-dominated identity common in the cybersecurity industry and provides a versatile palette that brings life and vibrancy to the brand. Architectural textures add visual interest without relying on stereotypical “tech” graphics. The flatirons, a foundational visual concept, support the brand by connecting to the heritage of the business with the steadfastness of the people, products, and solutions LogRhythm offers to customers.
Corporate and marketing collateral spanned digital and traditional touchpoints and resources, including a 30′ x 30′ event booth, self-service templates for global social and demand generation teams, templates for internal employee use, and new and updated content for prospects and sales enablement.
Art Direction: Katie Hutmacher
Agency: Speak! Agency
Designers: Jordan Engebreth, Mark Hager, Kaity Doyle
Developer: Mark Bosky
Content: Mandy Schnirel, Angela Romero, Kelsey Gast