OTM Visual Identity

During my five years at Old Town Media (OTM), I worked to address the agency's lack of visual identity consistency, stemming from frequent logo changes. Collaborating with a branding specialist, we created a cohesive identity centered around a new logo featuring a symbolic dot. The dot represented OTM’s evolution from a web design agency ("dot com") to a forward-thinking digital marketing and consulting partner.

This refreshed identity established consistency across platforms and reinforced OTM’s growth and expertise in the industry.

The Problem

Old Town Media (OTM), a marketing agency based in Fort Collins, CO, struggled with visual identity consistency during my five years with the company. The logo was redesigned nearly every year, leading to a lack of brand cohesion and recognition. Compounding the issue, the company was more widely recognized as "OTM," creating further ambiguity in its brand presentation.

The Solution

To address these challenges, I collaborated with a branding specialist at OTM to develop a consistent and meaningful visual identity. The new identity centered around a thoughtfully crafted logo that encapsulated the agency’s evolution and aspirations.

The Dot

A central feature of the logo, the dot symbolizes both OTM’s history and its forward-thinking vision. A nod to its origins as a web design agency (domain names: "dot com"). A representation of the digital focus of its current work in marketing and business consulting (file extensions: "dot png", "dot webp").‍

Consistency‍

By anchoring the visual identity around the logo, we ensured a unified brand presence across all platforms and materials.

This refreshed identity reflected OTM’s growth from a web design firm to a dynamic digital marketing and consulting partner, fostering a stronger and more cohesive brand presence